Met with Sam Tojaga, the owner of the Erie Admirals Youth Club to help set up future camps. John believed that developing a relationship with the youth setup was integral to the team as it created a pathway for the youth players to follow to help their development. Today was the orientation for the young players and was a general overview of what was going to happen in the camp. It was held in Family First Sports Park’s Dome. Alongside 7 other coaches we each ran 8-minute circuits for each of the 7 groups. We dressed in Erie Admirals uniform so they could identify us with the brand. At the conclusion of the session we handed out tickets to the kids to encourage them to come to our game. John knew that the club would make money from this give away as the kids would bring their parents, which would increase ticket and concession sales boosting club revenue. The marketing of the Erie Admirals to the youth setup was very smart as it is a tough market to crack. The fact that we were able to start relationships with the kids we coached helped sell the Admirals to them, as it gave them people to look up to and they wanted to see us in action.
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